Asphalt Division
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Revolutionizing Lead Generation
For a Texas-Based Construction Company
Problem
A construction company based in Texas was grappling with a serious issue. Despite their efforts with Facebook ads, they were struggling to generate leads and convert them into clients. The low conversion rate was stalling their growth.
Solution
As a seasoned marketer, I approached the problem strategically.
→ First, I ensured their business manager got verified. This step added credibility and trustworthiness to their business.
→ Next, I created a sales funnel using Go High Level. This funnel helped guide their prospects through the buyer’s journey, from awareness to purchase.
→ To engage contractors, I launched an ad copy and creatives that specifically called them out. This targeted approach helped attract the right audience.
→ Lastly, I focused on zeroing in on the correct audience and interest groups to ensure our ads reached those most likely to convert.
Results
The results were astounding. The refined approach to Facebook advertising generated a total of 901 leads for the construction company. Of these leads, 90 converted into closed clients, marking a significant improvement in the company’s conversion rate.
- Campaign Objectives: Lead Generation
- Events: Lead Form
- Cost Per Result: Goal 50$ per Lead
- Actual Cost per Result: 14% (lower by 80% of target cost per result)
- Amount Spent: $30,000
Actual Ads Result
