Cabin on the Go
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Boosting Online Traffic
For a Customized Cabin Business
Problem
A USA-based construction company specializing in customized cabins was finding it challenging to drive online traffic to its business. Despite having a unique product offering, they were struggling to attract the right audience.
Solution
As a seasoned marketing strategist, I devised a plan to tackle their problem head-on:
→ Firstly, I developed a targeted marketing strategy aimed at homeowners interested in cabins. This ensured we were reaching out to the right demographics.
→ Next, I created compelling ad copy and creatives that showcased the unique value of their customized cabins, stirring interest among potential customers.
→ I then launched a lead form campaign supplemented with qualifying questions. These questions helped us filter out low-quality leads and focus on potential customers genuinely interested in customized cabins.
→ Lastly, I made sure we were targeting the correct audience and interest groups, maximizing the effectiveness of our campaign.
Results
The results were impressive. With the targeted approach, the ads generated a total of 137 leads within just one month of running, at a cost of only $4 per leads.
Actual Ads Result
