Virtual Doctors Online
Home — Case Studies
Enhancing Patient Acquisition
for Virtual Doctors Online, a Telemedicine Service Provider Based in Texas, USA
Problem
The doctor behind Virtual Doctors Online approached me with a challenge. Despite offering high-quality telemedicine services, the platform was not generating many patients.
Solution
As an experienced marketer, I developed a comprehensive strategy to address these challenges:
→ Devised a funnel strategy prioritizing cold audiences. This approach aimed to attract new potential patients who were previously unaware of Virtual Doctors Online.
→ Crafted a list of lead magnets that could be used to incentivize first-time patients. These offers provided additional value and encouraged sign-ups.
→ Launched a tailored Facebook ads campaign, targeting individuals based on our created avatar. This ensured our ads were seen by the most relevant audience, increasing the likelihood of conversion.
Results
The campaign was a resounding success. Our Facebook ads generated leads at a cost of just $10 per result. More impressively, we increased the client base by 20% in just one month.
Actual Ads Result
