Coach Yuji, a highly regarded ecommerce expert in the Philippines, was facing significant marketing challenges. His assets were restricted, his ads were frequently rejected, and he lacked a verified business manager. Unable to scale his business, he desperately needed assistance.
As an experienced marketer, I understood the importance of getting things in order first. We tackled his Facebook account issues head-on, ensuring all assets were compliant with Facebook Ads policies.
Next, we conducted a deep dive into Coach Yuji's unique selling proposition (USP) and lead magnets. Through a strategic call, we defined our target audience and laid out a plan to nurture his growing community. With a refined USP, I crafted an audience avatar designed to attract the right individuals to his course.
With this avatar, we launched four targeted ad sets that honed in on engaging this audience.
Our strategic approach yielded impressive results. We achieved a stellar 10X return on ad spend (ROAS), demonstrating the effectiveness of our marketing efforts. Coach Yuji's Facebook group witnessed exponential growth, ballooning to a whopping 93k members. Furthermore, we successfully enrolled a total of 7k students in his course.
Overall, we invested Php20-30k in ad spend daily and saw a remarkable return on investment (ROI) of Php 90-100k daily. This equated to a 5-10 ROAS, highlighting the effectiveness of our campaign in helping Chris to achieve his business objectives.
This case study is a testament to how strategic marketing and growth tactics can empower businesses to overcome hurdles and achieve remarkable success. If you're ready to transform your business, let's connect!
