images

Missouri Barn Builder, a New Entrant in the
Pole Barn Services Industry in Missouri, USA


Problem

In January 2023, Chris, the owner of Missouri Barn Builder, came to me with a clear vision but limited digital assets. He had no website or social media presence, yet he was ready to invest $1,000 per month in Facebook ads.


Solution

As an experienced marketer, I devised a multi-pronged strategy:

  • → Initiated the process by designing a campaign focused on using Facebook lead forms.

  • → Set up a Go High Level (GHL) account for Chris to ensure immediate notifications of incoming leads.

  • → Collaborated with Chris to create a unique selling proposition (USP) that would distinguish his business within the local market.

  • → Developed an audience avatar relevant to Chris's pole barn services and launched four ad sets targeting this audience, leveraging our well-crafted USP to maximize engagement.


Results

The strategic approach paid off impressively. Not only did we generate a 20X return on ad spend (ROAS) for Chris, but we also managed to fully book his services for the next 5 months. Moreover, we generated leads that translated into projects worth $33k in just one month.


Actual Ads Result

images
images