Cabin on the Go

Problem

A USA-based construction company specializing in customized cabins was finding it challenging to drive online traffic to its business. Despite having a unique product offering, they were struggling to attract the right audience.

Solution

As a seasoned marketing strategist, I devised a plan to tackle their problem head-on:

• → Firstly, I developed a targeted marketing strategy aimed at homeowners interested in cabins. This ensured we were reaching out to the right demographics.


• → Next, I created compelling ad copy and creatives that showcased the unique value of their customized cabins, stirring interest among potential customers.


• → I then launched a lead form campaign supplemented with qualifying questions. These questions helped us filter out low-quality leads and focus on potential customers genuinely interested in customized cabins.


• → Lastly, I made sure we were targeting the correct audience and interest groups, maximizing the effectiveness of our campaign.

Results

The results were impressive. With the targeted approach, the ads generated a total of 137 leads within just one month of running, at a cost of only $4 per leads.

Actual Ads Result