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Problem

A beauty and cosmetology expert based in Seattle, USA, was struggling to promote her course titled "How to Become a Top Extensionist in Your Area." Despite the practical value of her course, she was finding it difficult to attract the right audience and generate leads.

Solution

As an experienced marketer, I crafted a comprehensive strategy to overcome these challenges:

• → First, I developed a marketing strategy for her sales funnel. This involved brainstorming and listing out a series of ideas that could be used as lead magnets, attracting potential students to the course.


• → Next, I created compelling ad copy and creatives that highlighted the benefits of becoming a top extensionist and how her course could help achieve this goal.


• → To ensure better tracking of our results, I launched custom conversions. This allowed us to gain detailed insights into our campaign's performance.


• → Lastly, I targeted the correct audience and interest groups, ensuring our ads were seen by individuals most likely to be interested in the course.

Results

The approach yielded fantastic results. The ads generated over 250 quality leads at a cost of just $4 per result.

Actual Ads Result